Do you know how Instagram algorithm works in 2020, if you have a business on Instagram or you want be famous or many more things people are doing on Instagram.
If you are from one of them you have to that how actually Instagram algorithm works, The algorithm is not seeing it as valuable content based on the initial interaction that content got. Ready for a little truth tea about the Instagram algorithm? It's a thing.
The tea thing,it's a thing on Instagram. People talk about truth tea and here it is a trend, Now I've been doing this Instagram thing for a long time in internet years and people can't stop asking about the algorithm, so if you are wondering a few things about how that dang algorithm works, you're in the right place.
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because In this article i will show exact blueprint of Instagram algorithm in 2020. But the good news is I'm not just speculating. The information I'm going to share, it comes directly from the horse's mouth, Instagram itself, so forget everything that you've heard or you've believed about the algorithm.
Instagram Algorithm 2020First things first, what is the Instagram algorithm? The algorithm like most for social media is powered by machine learning. That means it's changing all the time and it's not the same for two people. This also means that the more you use Instagram, the more the algorithm gets to know what you like.
So this is all based on the videos you're watching, the people you're messaging, the stories you're replying to, all your actions inside the app are tracked and taken into account by the machine learning that is behind the algorithm. This is why the Explore page is different for every user. It's curated based on what the algorithm thinks you like the most.
Take any Explore page, for example. Instagram knows my age and it knows my behavior, so it shows me a lot of baby announcements, pregnancy photos and memes from The Bachelor. So when you think about it, the Instagram algorithm is on your side, it's here for you and it's designed to give you the content that you've already liked because the thing is there is so much content on Instagram right now.
Even if you're following a thousand accounts, it's unlikely that you're going to be able to see everyone's content. So the algorithm chooses what it thinks you're going to like the most. You're going to see lacreme de la creme.
Next, let's talk about how to make the Instagram algorithm like you. The golden rule here is to publish content that people will care about. Did you like that I got closer here to emphasize my point? When you publish new content, Instagram decides how many people are going to see it based on the initial interactions that content gets. I'm talking shares, saves comments, replies, DMs.
These are high quality interactions and if your content gets a lot of those in a short amount of time, you better believe the algorithm is going to show it to more people. Breaking news, breaking news, Instagram has confirmed that it does not hide content and shadow banning: it is not a thing.
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Again, people are just following thousands of accounts and there's a lot of content to show, so Instagram isn't hiding your content, it's just, it can't show it to all of your followers, especially if the content is not resonating or hitting the mark right away. I hate to be the bearer of this bad news, but if you've ever wondered, Why is my engagement so low?
It could be because the algorithm is not seeing it as valuable content based on the initial interaction that content got. On that note, here's my little PSA about leaving comment pods. Comment pods were really hot in 2016 and 2017 but Instagram has officially come out and said that they know when people are in common pods, the algorithm knows.
So that's not really considered high quality activity or high quality engagement. So if you're in a comment pod and the same people are commenting on your stuff over and over again to "boost your post in the algorithm", Instagram has said that's not going to fly.
So now that we understand how the algorithm works, let's talk about what kind of content you should be posting, here you have to know three different types of content,
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Three types of content
- videos. On average, videos outperform photo based posts in the feed. However, Instagram has confirmed that the algorithm doesn't favor videos over photos. It's just that videos are more engaging. They catch people's attention and hold it longer. Now, what counts as a video view?Three seconds, my friend. So if someone stops on your video and watches for three seconds or more, you got a new view. One other thing to keep in mind is video stake up four times the amount of space on the Explore page. So if you haven't yet dabbled in video, I've got some other training's for you here on this channel. Now is the day to try video.
- The second type of content to post in 2020 is IGTVs and Lives, prefer IGTV because the cool thing about IGTV is you get clickable links in the description. So if you're not sure how to do this, go ahead and check out this video right here and I'll walk you through it. Breaking news, breaking news,we've got more breaking news here. This just in: now Instagram is rolling out and testing a new feature where you can go live and it's going to publish as an IGTV video on your channel. Super cool. So now it's removing a step from the process. Before I would go live, I would save it to my camera roll and then I would post it as an IGTV. But with this new feature that is slowly being rolled out, you're going to be able to go live and then publish it directly to your channel. So that's saving us lots of time.
- The third type of content isn't really content, but you should be using them: hashtags. Now Instagram recommends that you use relevant and targeted hashtags. So for example, if you're in the fitness niche, instead of using #fitness, you could try something like #tabatafitness, right? Now we're getting more specific to your content.
Few common questions everybody get about the Instagram algorithm
1. When is the best time to post?
The best place to find this information is in your insights. If you have a business profile, Instagram tells you when your audience is most active. Now, if you don't have insights, you canal so just think about your audience. When are they likely to scroll Instagram? Is it during their commute? Is it during their lunch break? So you can also put yourself in their shoes and think strategically that way.